Utilize Online Employee Training


According to Training Magazine’s Industry Report (2007), 20% of training budgets in the United States went to Online Self-Led training.

Online Employee Training

That same publication reported that 28% of mandatory job training was accomplished via online classes. Yet, there are many in the industry that claim leader-led training is still, by far, the best way to accomplish training objectives. What they fail to tell us is why it’s the best method.

There are many situations in which leader-led (classroom type) training is best for an organization. When the topic of training is closely related to job tasks or knowledge sets that are unique to the company, leader led training is definitely the way to go. However, there are a few times when online self-led training is more effective financially and from an information retention perspective.

Create A Successful Employee Online Training Orientation Program

Reason number one? Cost effectiveness, of course. Online training reduces costs to the company in a number of ways. The most obvious is that no one in the company is taken off task to create a training program, design a presentation, and ultimately facilitate the classroom training. For those companies that have not yet established a training department or hired an employee dedicated to this task, online training reduces overhead expenses dramatically.

Training Magazine’s Industry Report says that 48% of companies in the U.S. state that increased effectiveness is the number one priority in training for their company. Time costs are rarely considered in employee development scenarios by non-training industry individuals.

However, ask anyone who has sat down to develop a full training class and they will tell you the biggest struggle was deadlines and making the most of time. This silent profit vacuum can be detrimental to the training budget before class is even in session.

students training on computers

Considerations must be made for information extractions, topic and objective development, class design, presentation design, facilitation notes, the list goes on. There are many details to which a trainer must tend before employee training can even begin. Online training courses take all of that time expenditure away. It’s always smart to take a few moments to ballpark the cost of internal development and compare it to the cost of pre-made training programs available online.

The third reason that online employee training will benefit most companies in 2009 is technological advancements. On the job, technical and engineering industries are faced with many options regarding production technology.

Most companies will benefit more from purchasing the latest technology in their industry, but won’t see much of a revenue increase for purchasing updated training tools. This is where online training programs and companies become an ally for technology-based businesses. In essence, someone else has already purchased the technology.

companies will benefit more

Therefore pay for use is reduced through sheer volume. Where a small production plant may only use training technology to train 150 employees, there are training companies that use their tools for thousands, therefore offering the same training at a reduced cost to the company. However, this should be carefully compared to the actual knowledge retention that is expected form employees.

Always consider the learning style of employees as some of them may not be able to gather and retain information by reading it or “watching it” on a screen. Many employees may learn from interaction with other employees or their trainer.

However a company chooses to implement employee training should be based on the three factors above. Is the training cost effective, time effective, and will it lead to the retention of information by employees? It is important in a struggling economy to take the time to weigh the best options against each other.

Don’t assume that in-house training is best. Also don’t assume that outsourcing training is the best. Weigh the options and make a decision that is unique to the employees receiving the training.

5 Online Marketing Strategies Every Entrepreneur Needs


Online Marketing Strategies Every Entrepreneur Needs

Being an entrepreneur in today’s world means facing immense competition especially as a start-up business among millions of online businesses. It also means competing and trying to excel in a marketplace that is full of opportunities for you. Now it is up to you how you discover and avail each of those opportunities or marketing strategies to make your businesses reach your customers.

To reach the desired level of success, you must be aware of these 5 Online Marketing strategies every entrepreneur needs.


Write the descriptions of your products in a way that you fall in love with them all over again. There may be other companies out there who must be selling the same product and the way you advertise and list your product matters the most. People cannot touch your products before buying so the way you list them and announce them brings sales to you. You can improve the listings of your products by:

· Creating beautiful short videos for them.

· Working with the white board or simple animation videos.

· Creating videos showing messages from happy customers.

· Affiliating your product with the emotions of the people.

· Listing your product on the different E-commerce site.

· If you are selling a service, make sure to add addresses of your business on your website.



Content marketing is expensive and obviously not affordable for a start-up business, but that does not mean that you cannot have it. Try to hire a freelancer to help write helpful content for your website. Create a blog within your site to gain more traffic.



So far, I feel that it is one of the best methods to gain some following and potential customers in less time because billions of people use it at a time. Social media campaigns allow you to target the desired audience manually. If your business has something impressive and irresistible to offer, you will not have to spend much money on social media advertisements.



This is another great tool used by almost all companies; whether online or the ones who just made the debut into the world of online business. The email marketing companies not only grow your customer database but also perform analysis on your campaigns. The A/B split test is particularly common, mostly used and trusted by many email marketing companies and users of their services. Where other strategies can be very costly, this one you can get for free by some companies as many of them offers a free version of their service packages as well. The paid versions are not so costly as well, and the results are very promising plus you get a full range of customization options.



Never forget about the mother of all strategies in the marketing world. SEO optimization plays a major role in determining where your listings, website or website will stand when people search for a product that you are selling too. You can hire a freelancer for this and get the job done without having to worry about Google algorithms. However, make sure to use SEO optimized content everywhere if you want it to reach more people.


How to make money by Blogging – Can you really earn?

Affiliate earnings

Can you earn your living as a blogger?


If you have decent writing skills then you can make decent as a blogger. It goes without saying – hard work generates the reward. Blogging can get you the money, provided you be willing to work hard. There are a quite some options available to derive money from your blogs. While there are no best ways but here are some tips to earn money. A study from 21 income reports 2015 split the blogging income into three categories:

Affiliate earnings (25.5%) – Through blog post referring sales to other companies.

Affiliate earnings

Advertising (22.2%) – Bloggers get paid for Ads that shows up on their site or get the clicks on those ads.

Trust in Advertising

Products and Services (52.4%) – Bloggers get paid for selling the products and services to their audience.

Products and Services

Affiliate Earning-How does it work?

Product owner agrees to give you a commission for each sale if the buyer comes to your website. A unique link tracks your affiliate code and that way the seller knows that customer had used your link to make the purchase. There are tons of affiliate programs, and you will find that at the bottom of the web page. Usually, you would need to sign up for an affiliate. It is like if you are going to talk about a product, you might as well earn some money out it. If your blog has a clear focus and niche, it is easier for affiliate marketing.

Affiliate Earning-How does it work

Advertising – How does it work?

Most of the bloggers are making money by placing ads on their site. There are two types of Ads:

1. CPC Ads- Cost per click also known pay per click. Each time people click, you get paid.

2. CPM Ads- CPM Ads – ads that pay you a set amount of money basis how many had viewed the ad.

Ad networks are like mediators. They collaborate with companies and brands to create sponsorship and ad campaigns. They facilitate from sponsored ads to sidebars. Sidebar ads are the ads on the side of a site. You get money for someone buying the space on your blog site.

Google AdSense is the most popular network for placing ads. Similar programs are available if Google AdSense does not work for you including Info links, Media.net, etc.

How does Online advertising work

Products and Services

Another stream of income is considering selling products and those may include:

1. eBooks

2. Online Workshops/Online courses

3. Video, music, images which other people can use

4. Plugins, Theme, and Apps.

You can also sell physical products including complete and home made products and much more. If you already own business, you may start blogging to convert them to a loyal customer.

Just ensure that the product that you are going to sell is relevant and useful to your readers. Listen to your users and then decide on developing a product which will meet their need.

Another Bonus Tip – You can sell sponsorship space in videos and newsletters to maximize your income.

I am aware that its lot of information and could be overwhelming, but if you are interested, you can find a way out. It takes time and effort though initially but don’t feel bad if it takes a year to two for seeing any progress in your income.